The 'Tignon' Story
Tignon - French Creole for Headwrap
To tell the story of the Tignon, we must take you back to the mid-1700’s in the US state of Louisiana. At this time there was a racial divide and a clear societal hierarchy in place where men and women of colour were at the bottom. Now imagine a young black woman walking the streets of New Orleans. She’s dressed in her finest, her coiled hair is impeccably styled, she radiates with natural beauty and confidence.
At this point in time, it was believed that this young woman’s appearance posed a threat to blur the class levels that were in place for so long. In an effort to reinforce women of colour to a lowly status, the 'Tignon Law' was put in place. This law mandated that both free and enslaved black women must cover their hair with a piece of cloth when in public spaces. This was mandated in an effort to diminish their beauty and serve as a clear identifier to show their status in society.
In true Black Girl Magic fashion, the creole women of Louisiana took an item that was used to oppress them and made it into something fashionable. Women used cloths of varying colours, textures and patterns to cover their hair in the most intricate ways. They even accessorized it with broaches and feathers. With that bold step, the initial intent of the law had backfired because it only made the women appear even more beautiful and distinctive.
We've chosen to bring this part of history to light so we can acknowledge the resilience and creativity of the women in this time, while recognizing our ability to come together in strength and present our beauty un-apologetically.
We invite you to join us in expressing your vibrant personality and creativity. Live life boldly and Claim your Tignon.